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I was contracted by Visscher-Caravelle Mexico to record and edit a series of promotional videos showcasing the intricate process of car mat manufacturing within their facilities, with the primary objective of elevating the company’s brand recognition in the Mexican market. Additionally, I undertook the task of enhancing their digital footprint by establishing a new Facebook page, revamping their existing LinkedIn presence, and curating regular content to bolster their online visibility and brand resonance. A significant facet of the project involved constructing a comprehensive branding guideline tailored exclusively for the Mexican branch, encompassing typography, color palettes, and other essential elements. This diverse project comprised the creation and refinement of 15 one-minute videos within a six-week timeframe, while the branding guideline development spanned one month. Notably, the ongoing social media management initiative continues to shape Visscher-Caravelle Mexico’s digital presence as of November 2023.
In October 2022, I undertook the development of an online platform for Nexus Project with a mission to present comprehensive education in Forex trading. My task involved the creation of a bespoke website housing an integrated Learning Management System (LMS) to facilitate the sale and delivery of their online courses. This project posed a distinctive challenge, as it represented my first entry into the realm of Learning Management Systems (LMS), yet, with determination and expertise, I successfully executed the project from inception to completion within a remarkably swift timeframe of 1.5 months. My contributions encompassed not only the technical aspects but also the refinement of Nexus Project’s visual identity, including logo enhancements and the crafting of an engaging intro animation.
Since 2018, I have been an integral part of the transformation of Moni Angelitos, a spiritual brand dedicated to enhancing individuals’ lives through spiritualism and meditation, along with educational video content. My journey with this project began when it was limited to a Facebook page. In 2018, I developed a WordPress website featuring a streamlined booking system, significantly enhancing the user experience. Subsequently, I transitioned the website to a custom platform, leveraging the Bulma CSS framework, HTML, and JavaScript. Furthermore, I am currently in the process of integrating a Learning Management System (LMS) using WordPress to further enrich the online learning experience.
My involvement extended to the establishment of their Instagram presence in 2018 and the facilitation of live Facebook video broadcasts with OBS software, enabling the incorporation of graphic elements and intros. This phase presented a considerable learning curve, driving me to delve deeper into Adobe After Effects and Adobe Premiere, strengthening my proficiency in video production.
In 2019, I launched Moni Angelitos’ YouTube channel, achieving monetization within just three months. The migration of live broadcasts from Facebook to YouTube was a pivotal step, accompanied by the creation of various cutscene animations, intros, graphic elements, and product promotions. The YouTube channel now features three educational videos each month, with a total view of over 850,000. As of November 2023, I have also commenced editing and producing short-form content for Moni Angelitos using DaVinci Resolve, with plans underway for the introduction of a TikTok channel.
I was contracted by Talking Body, an African fashion brand founded by an artist residing in Queretaro, Mexico, to develop a comprehensive Shopify e-commerce platform. This project spanned approximately three months, commencing with the initial planning phase and culminating in the successful launch of the webshop. Notably, the project presented a unique challenge at the outset, as the client lacked promotional imagery for their apparel. To address this, I leveraged my network to engage a professional model photographer.
The Shopify webshop was precisely crafted to meet specific requirements, including bilingual functionality (in Spanish and English) to cater to a diverse global audience, along with international shipping capabilities. Additionally, the implementation of coupon features was essential to enhance the customer experience. The project reached its completion in August 2019, and it is important to note that I no longer retain administrative access or ongoing responsibilities for the platform.
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Querétaro, México
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